– Leads & Lead Conversion –
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It’s not just lead generation.
It’s not just lead conversion.
It’s both lead generation and lead conversion!
First, we have to generate leads. These can come from a number of sources like Zillow or Realtor.com. They can come from your website or your company’s website. You also can generate leads from Facebook, Instagram, your sphere of influence, open houses, cold calling and any number of other sources. Some are paid lead sources, some are not. None of them are right or wrong, it’s simply a matter of what you have decided your business model should be.
Once we have generated the leads we need to convert them to an appointment. The single biggest factors to consider in the lead conversion game are:
(1) Speed to lead. How fast you respond to a new lead is super critical. All of the studies show that you will achieve exponentially better lead conversion when you make the initial contact with a new lead in the 1st five minutes.
(2) Have a system. Making sure you have a system for lead conversion is also super important. How will you follow up with every lead in the same manner, every time? Does your system include text messages and emails, as well as phone calls? Are these automated?
(3) Be enthusiastic. 55% of how people communicate is through body language. If you are on the phone you lose this method. 38% of how people communicate is the tone of voice and 7% is the words we use. In lead conversion, being super enthusiastic is everything. Enthus [iasm] = I am sold myself.
(4) The fortune is in the follow up. How many times and for how long will you follow up with a lead. Will you make multiple attempts in the first hours and days and then continue on until you get the business? On average it takes 8-12 contacts to set an appointment. It’s all about follow up and nurturing.
Change your mindset! Think of this lead generation process as the building of your database, not just the hunt for a deal. Once you have built your database large enough it will start to churn out business for you on a regular basis. Your mindset needs to be about always generating leads and always following up with everyone in your database. How many leads are enough in your database? There is no such thing as too many!
We all want leads right? It seems like everyone is promising leads these days.
We generate leads and a lot of them for our team members every month. This is a big deal.
It’s the cornerstone of a successful real estate business. Without a lot of leads it’s hard to
sell a lot of homes. The difference is…
You have to have a system in place to be successful. We have developed very specific strategies to convert these leads into clients. These are strategies based on the best practices of the very top teams in the country.
because we know that the fortune is in the follow up.”
Our lead conversion system details the best frequency of calls, texts and emails needed to convert the lead. It includes automated follow ups as well as reminders to reach out via phone.
If you would like to know about how we generate so many leads and how we are running our lead conversion just complete the form below!
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